Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
“Growth hacking” is a new term for most in the marketing measurement space but a long held practice among the best marketers and product managers in Silicon Valley. Although market researchers today are awash with data, we rarely use it […]
Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London and it set my mind thinking about the lessons for market researchers, in particular lessons for the way insight is communicated. Convey […]
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What research participants really think about researchers”. You can see a recording of her presentation below: Market research needs to balance the following […]
The Handbook of Mobile Market Research is available from a range of leading bookshops, including Amazon. You can download and read Chapter 8, Designing & Conducting Mobile Surveys by clicking on the image below. The book The Handbook of Mobile […]
Posted by Ray Poynter 20 September, 2014 I have just spent an amazing afternoon in a Thai orphanage and later had dinner with the staff and children from Home Hug at Yasothon. Please read the whole of the following quote. […]
Yesterday I was the closing keynote at the MRSS Asia Research Conference in Singapore, and I think it was probably the best one day event I have been to this year. The programme was strong all the way through and […]
Guest blog by Tara Lyons – her take on Social Media.
Guest post from Dr Nasir Khan, Executive Chairman, Somra Group, Bangladesh. Click here to see a list of the other posts in this series. Socializing in cyberspace, in all its forms and nuances, is truly borderless, global, and hugely beneficial […]
Guest post from Jack Ramsay, Creator of https://www.youtube.com/communitiesonline As a new face in market research – some would say a fresh face – I was flattered to be invited to write this blog post by Ray Poynter. What I’d like […]
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