As a service to startups, NewMR has offered to post a single announcement from new startups to help people hear about them. You can read more about the scheme here. The post below was written by the company. NewMR does not […]
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find and communicate the insight that everybody is talking about? These six tips on how to find and communicate the insight are drawn […]
This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by TNS. At the bottom of this post is a link to the other posts in the series. […]
Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana Corporation. He is founding chair of the Text Analytics Summit (2005-13), the Sentiment Analysis Symposium (next event July 15-16, 2015 in New […]
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
This post is an online version of the NewMR mailing from w/c 26 April – plus some extra nuggets. This week our NewMR mailing is focusing on social media, including upcoming events and social media resources. But first a couple […]
A guest blog by John Griffiths, talking about his exciting new project to crowdfund and launch a book looking at the early years of account planning. Judie Lannon gives me a cool look and says there was no way that […]
Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher as brave? We are not firefighters, soldiers, or disaster relief workers. Yet, market researchers are performing acts of bravery that also deserve […]
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
“Growth hacking” is a new term for most in the marketing measurement space but a long held practice among the best marketers and product managers in Silicon Valley. Although market researchers today are awash with data, we rarely use it […]
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