Conjoint.ly now offsetting carbon emissions with every purchase
A guest post from Conjoint.ly about their new carbon offsetting schemes.
Talking to Strangers – thoughts about Malcolm Gladwell’s new book
Ray Poynter reviews Malcolm Gladwell’s new book Talking to Strangers. Ray’s recommendation is to read the book (or listen to it on Audible), but not to accept everything you hear as science or fact.
Effective market disruption requires laser sharp human insight
Barney Larkin highlights the need for agile, human-centric approaches with two case studies from insurance related companies, Waggel and VouchForMe.
A Taxonomy of Research Communities – A review ten years on
Here is seven-point outline of the differences that define online research communities.
An Exciting Way to Connect with B2B Customers – thank you IFF International
IFF International took a selection of its clients and a keynote speaker to island of Lampedusa – learn why this is was both fun and good business sense.
ESOMAR Council Report Back – 7 September 2019
Report back of the ESOMAR Council held in Edinburgh on 7 September 2019
Advice to New Market Research and Insight Professionals
Here is Ray’s advice for new researchers, including being T-shaped, understanding business and taking opportunities.
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
Why do you need to know the Business Question, as well as the Research Question?
To conduct research you need to know both the Research Question and the Business Question. Without the Business Question the research is unlikely to be useful. In this post Ray Poynter explains why and how to use both the Research and Business Questions.
The fine line between stable and static: Accelerating innovation in market research requires embracing more risk
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.