“Growth hacking” is a new term for most in the marketing measurement space but a long held practice among the best marketers and product managers in Silicon Valley. Although market researchers today are awash with data, we rarely use it […]
Most people seem to accept that about one-third of people who take online surveys are attempting to do so using a mobile device, mostly smartphones, tablets, and phablets. Consequently, the market research industry has started talking about the need to […]
Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been a healthy debate between those who ‘believe’ that there are a host of influencers living amongst us, and those who believe that […]
Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]
I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the following five key points about segmentation: 1 Segmentation is useful when the number of products or services that can be offered is […]
I was talking to a company that had a service that was both better and cheaper than the leading market solutions and who were getting frustrated because they could not understand why more people were not switching projects to them. […]
Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London and it set my mind thinking about the lessons for market researchers, in particular lessons for the way insight is communicated. Convey […]
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What research participants really think about researchers”. You can see a recording of her presentation below: Market research needs to balance the following […]
This blog post has been written as part of a project I am working on to produce a series of short books that will act as guides to different aspects of market research. The specific post looks at two key […]
At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as part of the package. For event organisers, this is often a necessity, if the tickets are not to be even more expensive […]
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