Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
Why do you need to know the Business Question, as well as the Research Question?
To conduct research you need to know both the Research Question and the Business Question. Without the Business Question the research is unlikely to be useful. In this post Ray Poynter explains why and how to use both the Research and Business Questions.
Introduction to Factor Analysis
In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.
Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.
Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
ESOMAR Council Feedback 7 and 8 May 2019
Find out what the ESOMAR Council does and what the latest updates are in this post about the May 7 & 8 Council Meeting.
Should you use algorithms to recruit people for Qual depths and groups?
Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea.
Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
Challenging Research Thinking and New Thinking
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.
The state of market research in 2019
Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to the slides and recordings.