In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the Americas, has written a great article on W3C’s Do Not Track project (DNT). DNT extends the logic of Do Not Call legislation […]
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled “From online chatter to meaningful insights”, which is available for purchase, and they have produced a free 10 page resource as a […]
Marketers and market researchers are always looking for stories that provide evidence for the value of what they do. Sometimes we get the evidence in the form of stories where people implement the research and the campaign and there is […]
Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new product launches fail. This sort of statistic occurs in marketing discussions on a regular basis, with varying definitions of failing and various […]
I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that the monthly magazine has gone entirely online). Although my bit of the article will be very small (if used at all) the […]
I have just finished running several training sessions on quant research, social media, statistics and presenting and I received several requests for recommended further reading, so here are a few of my favourite blogs. The Survey Geek – Reg Baker. […]
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
One of the questions I get asked fairly often is when should an answer list, in a survey, be randomised and when should it be presented in the same order to everybody. In my opinion, the key issue is to […]
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
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