As mentioned before, I am in the midst of co-writing a book on mobile research and today I have been working my through the contrasting roles of phones, PCs, and tablets in quantitative research, specifically with respect to surveys. The […]
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin Williams and Sue York. As part of that process we will be posting elements of our thinking and snippets of the book […]
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies) has produced a useful update on ICT facts and figures. The report is well worth reading and shows, amongst other things: As […]
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called the Handbook of Mobile Market Research. We will be publishing a lot of our work online, as the book progresses, to share […]
I am involved in a new book, which we hope will be published early in 2014. As with The Handbook of Online and Social Media Research, I will be sharing the project with the #NewMR community and would hope to […]
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research module for the University of Georgia’s Principles of Marketing Research course. I have bounced some ideas off the readers of this blog, […]
As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing research for the University of Georgia’s Principles of Marketing Research course. As the materials are developing, I am posting some of the […]
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
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