New Approaches to Data Collection
We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.
3 counterintuitive but practical tips for chatbot survey design
Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design .
What does digital disruption mean for APAC in 2018?
Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place in Singapore on 27 & 28 June 2018. Among the sessions I am particularly looking forward to are: • Driving micro moments […]
Major update on mobile market research
For a few years there have been relatively few new findings about mobile market research. We have seen the share of online surveys completed via mobile increasing and we have seen the number of mobile only studies (studies that require […]
Appreciating Asia Pacific – Part 1
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
Stop asking when mobile will be the next big thing, it happened a year or two ago!
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people have been saying mobile is the next big thing for over 15 years, even in the days when that meant SMS, or […]
The Mobile Players in 2014 & Mobile MR – Navin Williams
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading expert of mobile market research and has been posting his forecasts for a few years and kindly shared his 2014 forecast with […]
Do you have mobile RoR or case studies you’d like to share in our new book?
Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be published in August/September by Wiley, with the support of ESOMAR. The book has been provisionally titled, The Handbook of Mobile Market Research, […]
Non-Market Research Options for the Mobile Ecosystem
The material below is an excerpt from a book I am writing with Navin Williams and Sue York on Mobile Market Research, but its implications are much wider and I would love to hear people’s thoughts and suggestions. Most commercial […]
When and why to conduct mobile only studies?
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody would want to conduct a study that is mobile only. Having spoken to a wide cross section of clients and researcher, typical […]