Maximising Mobile

The event was broadcast as two live webinars on Wednesday, 18 October 2017 – the slides and recordings are available from our Play Again page.

Chair: Sue York

Sue York
Author of The Handbook of Mobile Market Research
Re-envisioning Research with Mobile First

Miguel Ramos
Confirmit
Single Survey Design for Online and Offline Research

Matthew Gibbs
Painted Dog Research
A New Reality: AR and VR in Research

Noriko Kishida & Tomoaki Murakami
Cross Marketing Inc. and Marcomill Inc.
The online survey quality guideline by JMRA

Frances Barlas
GfK
Making Grid Questions Mobile Friendly – An Impossible Dream?

Edward Appleton & Anton Kozka
Happy Thinking People
Adapting #Mobile to Social Media Language 😎

John Whittle & Heather Williams
Dub and Digital Qual Specialist
What are the true unmet needs of qualitative researchers in 2017?

Dan Fleetwood
QuestionPro
Unleash Your Community: The Power of A Communities Mobile App

Sue York, Author of The Handbook of Mobile Market Research
Re-envisioning Research with Mobile First
Mobile First survey design has become a hot topic in recent times. While the call to Mobile First is considered by many to be part of the evolution from online to mobile – it can also be the start of the revolution to advance the practice of survey research and revolutionize our participants’ research experiences.

Miguel Ramos, Confirmit,
Single Survey Design for Online and Offline Research
Focusing on the mode of connecting with the participants is so 2001. They key to success is to have a single survey experience, something that is inherently people focused. Technology is at the center of this “seamless” or single survey experience as it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL. Miguel will explain the value of a single survey for online and offline research at both the strategic and tactical level – and provide practical examples and useful tips.

Matt Gibbs, Painted Dog Research,
A New Reality: AR and VR in Research
The presentation will first place the conversation within its historical context. We’ll briefly explore how computer processing has replaced human effort across data-collection, processing, analysis and visualisation. I’ll show how change, innovation, and disruption have been a key part of our Sector’s development, an essential foundation for Maximising Mobile today! Then onto exploring Augmented and Virtual reality tech, distributed via smartphones, which is revolutionising the ways respondents are engaging with us. I’ll share examples of what is possible, links to apps, and recent case studies. We’ll reflect on the positives for our industry’s credibility, client ROI, reinforcing established theories, improving data quality, increased access to respondents, and the potential boost for the intercept interviewer ranks!

Noriko Kishida & Tomoaki Murakami, Cross Marketing Inc. & Macromill Inc.
The online survey quality guideline by JMRA
In Japan, online survey is the most used research method. The Internet Survey Quality Subcommittee of JMRA try to formulate guidelines to steer online surveys mobile friendly and protect the monitors for the better data quality and the sustainability. The Subcommittee that consists of five major online providers in Japan will present at the JMRA conference together after the roundtable discussion at the academic society and having the public comments. To maximize mobile, not only the survey system, but the design of questionnaire and understanding of researchers and end clients is necessary. We share how the subcommittee promoted this activity.

Frances Barlas, GfK
Making Grid Questions Mobile Friendly – An Impossible Dream?
With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. Grid questions are used routinely in online surveys when researchers want to assess multiple items using the same response format, but they can be very problematic for mobile display. This presentation reviews a number of options for redesign, including new presentation formats and improving measurement by improving response formats. This presentation will provide evidence-based recommendations to help transition your grid questions to be more respondent friendly and smartphone friendly.

Edward Appleton & Anton Kozka, Happy Thinking People
Adapting #Mobile to Social Media Language 😎
Mobile communication is becoming increasingly visual – think Instagram, Snapchat, YouTube; the use of filters, emojis and storylines is also on the up. Is research adapting quickly enough to this Social Media-inspired, visual-first approach? We conducted a word-deprivation study where we encouraged participants to use filters, hashtags, emojis and zero words to understand how a traditional mobile ethnography approach could not only include modern social-media inspired communication but truly benefit from it and deliver richer results.

John Whittle, Dub,
What are the true unmet needs of qualitative researchers in 2017?
Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify insights that might better the participant’s world. But how often are researchers asked what would make their lives better? Well, whilst developing their new research technology, Dub conducted extensive user testing with researchers across the world in a number of industries, and asked just that. This talk will investigate their answers and reveal the shared frustrations and challenges that are present within our field today, as well as how some researchers have sought to adapt to problems such as fickle engagement and unwieldy analytical outputs. Crucially this webinar will also explore why these needs have, so far, not been met and the solutions which might help qualitative researchers. Join us to explore the modern day landscape of the digital qualilie and examine the challenges on the horizon.

Dan Fleetwood, QuestionPro
Unleash Your Community: The Power of A Communities Mobile App
Unlock the full potential of your community with a communities mobile app. Mobile community apps provide high engagement and responses rates in a community. This yields to not only more reliable research results but also a healthier and more vibrant community. Plus, there are additional benefits like push notifications, geo-location surveys, and in the moment research.

To register for the webinar, click here.

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