Research Innovation – 2017
| Speaker | Title | Watch Now | Download Slides |
|---|---|---|---|
| Stephen Paton | Behavioral Economics – Is that a wolf at the door or opportunity knocking? | ||
| Lizzi Seear, Leigh Caldwell | Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint | ||
| Ray Poynter | How to pick innovation winners | ||
| Sue York | Mobile Research in a Global Context | ||
| Corrine Sandler, Steve August | Using Mobile Qual to Hack the Snack Aisle | ||
| Colin Ho | The Connection between Big Data and Behavioral Economics | ||
| Raj Sandhu, PhD | Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? | ||
| Betty Adamou | Reversing Pokémon Go: Designing from the start with the finish line in mind | ||