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Behavioral Economics – Is that a wolf at the door or opportunity knocking? |
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| Lizzi Seear, Leigh Caldwell |
Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint |
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| Ray Poynter |
How to pick innovation winners |
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| Sue York |
Mobile Research in a Global Context |
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| Corrine Sandler, Steve August |
Using Mobile Qual to Hack the Snack Aisle |
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| Colin Ho |
The Connection between Big Data and Behavioral Economics |
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| Raj Sandhu, PhD |
Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? |
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| Betty Adamou |
Reversing Pokémon Go: Designing from the start with the finish line in mind |
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