Research Innovation – 2017

Stephen Paton Behavioral Economics – Is that a wolf at the door or opportunity knocking?
Lizzi Seear, Leigh Caldwell Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint
Ray Poynter How to pick innovation winners
Sue York Mobile Research in a Global Context
Corrine Sandler, Steve August Using Mobile Qual to Hack the Snack Aisle
Colin Ho The Connection between Big Data and Behavioral Economics
Raj Sandhu, PhD Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation?
Betty Adamou Reversing Pokémon Go: Designing from the start with the finish line in mind