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AI & Innovation

Frontier models, agents and what they mean for insights teams.

Words, Documents and Distance: Deep Learning and Semantic Analysis Video & Slides Words, Documents and Distance: Deep Learning and Semantic Analysis In the last few years algorithms developed by Google have given researchers powerful new tools to investigate textual… 22 September 2017 Sick of AI yet? It’s Just Getting Started! Video & Slides Sick of AI yet? It’s Just Getting Started! AI has emerged as a buzz topic in research over the past few years, but it’s even more… 22 September 2017 When will surveys disappear? (2017 update) Blog When will surveys disappear? (2017 update) Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference… 15 September 2017 Sense-making with open-ended text Video & Slides Sense-making with open-ended text Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part… 8 September 2017 104 Facts You Don’t Know About Mobile Marketing Blog 104 Facts You Don’t Know About Mobile Marketing Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful… 2 August 2017 Major update on mobile market research Blog Major update on mobile market research For a few years there have been relatively few new findings about mobile market research. We have seen… 23 July 2017 Beyond Market Research Event Beyond Market Research What are the new frontiers? What changes must researchers make to stay relevant? What is happening outside of… 12 December 2017 New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017 Gamification: The Challenge of Rules Video & Slides Gamification: The Challenge of Rules We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience… 21 June 2017 Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Video & Slides Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make… 21 June 2017 The Challenges of Automation Video & Slides The Challenges of Automation Automation is growing quickly, creating lots of new opportunities and simplifying otherwise quite mundane tasks. Financial pressures are… 21 June 2017 Is Innovation The Cure For The Respondent Blues? Video & Slides Is Innovation The Cure For The Respondent Blues? We recently conducted the GRIT CPR Study, a global study with consumers on their view on market research… 21 June 2017