AI & Innovation

Frontier models, agents and what they mean for insights teams.

Artificial Intelligence and Market Research Event Artificial Intelligence and Market Research   Access the slides and recordings of all eight presentations from our Play Again page. Session 1, 10am… 22 September 2017 You Can Combine Standardisation with Creativity Blog You Can Combine Standardisation with Creativity One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people… 20 March 2017 Automation and Market Research Event Automation and Market Research A five-part series of webinars with Ray Poynter, looking at automation and market research. The slides and recordings… 31 March 2017 – 9 November 2017 Find and Communicate the Story – Part 2 Event Find and Communicate the Story – Part 2 Four Webinars delivered by Ray Poynter Looking at different aspects of finding and communicating the story. The slides… 31 May 2017 – 19 December 2017 Consumer Insights in your Pocket Video & Slides Consumer Insights in your Pocket There’s no doubt, AI will disrupt market research. But what are the possibilities? Our answer: Galvin, the consumer… 3 March 2017 Buzz monitoring: Getting real and growing up Video & Slides Buzz monitoring: Getting real and growing up Conversation listening grows up: great insights can come from understanding what consumers say about brands and products, and… 3 March 2017 Springboarding from Social Listening to Social Intelligence Video & Slides Springboarding from Social Listening to Social Intelligence The Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers… 2 March 2017 Review of Mobile Qual Platforms in 2017 Video & Slides Review of Mobile Qual Platforms in 2017 There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers?… 2 March 2017 The Automation Debate – Opportunities and Threats Video & Slides The Automation Debate – Opportunities and Threats Ray Poynter and Lenny Murphy published a report on Automation and its impact on market research (click here… 1 March 2017 Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile Video & Slides Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life… 27 February 2017 Big Consumer Data: the Promise, the Overpromise, the Opportunity Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Channeling the power of mobile messaging for consumer engagement Video & Slides Channeling the power of mobile messaging for consumer engagement Messaging platforms are the most used Apps. In China 700+ million people are on WeChat and its dynamism… 27 February 2017