AI & Innovation

Frontier models, agents and what they mean for insights teams.

Want to know more about Behavioural Economics? Blog Want to know more about Behavioural Economics? This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event.… 9 December 2016 Mobile Research in a Global Context Video & Slides Mobile Research in a Global Context What are the key trends and differences in mobile research around the world? In this presentation, Sue will… 8 December 2016 Using Mobile Qual to Hack the Snack Aisle Video & Slides Using Mobile Qual to Hack the Snack Aisle How do you decide where in a store to put a new healthy snacking item? FocusVision and market… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Reversing Pokémon Go: Designing from the start with the finish line in mind Video & Slides Reversing Pokémon Go: Designing from the start with the finish line in mind What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go… 8 December 2016 Why Are Communities Taking Over The Insights World? Blog Why Are Communities Taking Over The Insights World? OK, let’s start with a clarification, when I say taking over the world, I mean they seem to… 3 December 2016 Data Activation to Maximize Market Research Efficacy Video & Slides Data Activation to Maximize Market Research Efficacy Data activation is a tremendous opportunity to enhance and even transform how market research is done. Data activation… 21 October 2016 From Collection to Curation: Future-proofing your Research Skills Video & Slides From Collection to Curation: Future-proofing your Research Skills Drowning in information, research clients increasingly need individuals who can collate, curate and connect information to derive intelligent… 21 October 2016 Having a look at 1Q.com – a mobile-based survey service Blog Having a look at 1Q.com – a mobile-based survey service Last week I had was invited to have a play with the 1Q.com system, an innovative and new… 3 October 2016 Research Innovation – 2017 Event Research Innovation – 2017 Wednesday 7 December, 2016 2 sessions Access all slides and recordings from this event via our Play Again page.… 7 December 2016 Driverless Taxis – sneaking up in plain sight Blog Driverless Taxis – sneaking up in plain sight For me the concept of the driverless car exists in my mind as two contradictory elements. Firstly, it… 12 September 2016 The key areas of innovation in Market Research in 2017? Blog The key areas of innovation in Market Research in 2017? In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the… 23 August 2016