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AI & Innovation

Frontier models, agents and what they mean for insights teams.

Five Market Research Trends for 2017 Blog Five Market Research Trends for 2017 At this time of year our thoughts turn to what will excite and challenge us in 2017. Here… 13 December 2016 Festival of NewMR 2017 – EMEA Thursday Event Festival of NewMR 2017 – EMEA Thursday Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 2 March 2017 Festival of NewMR 2017 – Americas Wednesday Event Festival of NewMR 2017 – Americas Wednesday Wednesday, 1 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 1 March 2017 Festival of NewMR 2017 – APAC Tuesday Event Festival of NewMR 2017 – APAC Tuesday Tuesday, 28 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 28 February 2017 Festival of NewMR 2017 – Atlantic Monday Event Festival of NewMR 2017 – Atlantic Monday Monday, 27 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 27 February 2017 Want to know more about Behavioural Economics? Blog Want to know more about Behavioural Economics? This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event.… 9 December 2016 Mobile Research in a Global Context Video & Slides Mobile Research in a Global Context What are the key trends and differences in mobile research around the world? In this presentation, Sue will… 8 December 2016 Using Mobile Qual to Hack the Snack Aisle Video & Slides Using Mobile Qual to Hack the Snack Aisle How do you decide where in a store to put a new healthy snacking item? FocusVision and market… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Reversing Pokémon Go: Designing from the start with the finish line in mind Video & Slides Reversing Pokémon Go: Designing from the start with the finish line in mind What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go… 8 December 2016 Why Are Communities Taking Over The Insights World? Blog Why Are Communities Taking Over The Insights World? OK, let’s start with a clarification, when I say taking over the world, I mean they seem to… 3 December 2016 Data Activation to Maximize Market Research Efficacy Video & Slides Data Activation to Maximize Market Research Efficacy Data activation is a tremendous opportunity to enhance and even transform how market research is done. Data activation… 21 October 2016