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AI & Innovation

Frontier models, agents and what they mean for insights teams.

Review of Mobile Qual Platforms in 2017 Video & Slides Review of Mobile Qual Platforms in 2017 There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers?… 2 March 2017 The Automation Debate – Opportunities and Threats Video & Slides The Automation Debate – Opportunities and Threats Ray Poynter and Lenny Murphy published a report on Automation and its impact on market research (click here… 1 March 2017 Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile Video & Slides Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life… 27 February 2017 Big Consumer Data: the Promise, the Overpromise, the Opportunity Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Channeling the power of mobile messaging for consumer engagement Video & Slides Channeling the power of mobile messaging for consumer engagement Messaging platforms are the most used Apps. In China 700+ million people are on WeChat and its dynamism… 27 February 2017 Where’s the cutting edge in market research? Video & Slides Where’s the cutting edge in market research? In this presentation Ray will highlight the latest trends and innovation in market research, highlighting shifts that could… 27 February 2017 Social Media in 2017, Not much change, but lots of progress Blog Social Media in 2017, Not much change, but lots of progress Last week I attended the MRS Social Media Summit in London, and was struck by something that at… 18 February 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Asia Pacific Predictions for 2017 Blog Asia Pacific Predictions for 2017 The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on… 18 January 2017 What can the Asia Pacific Region teach the MR world? Blog What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 How did my predictions for 2016 fare? Blog How did my predictions for 2016 fare? I have just published Five Market Research Trends for 2017, covering issues that I think will be important… 5 January 2017 The Automation Debate – Opportunities and Threats Event The Automation Debate – Opportunities and Threats Tuesday, 28 February, 2017 Access the slides and recording via our Play Again page. Earlier this year Ray… 28 February 2017