Books & Reviews
Books and book reviews.
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Where does the inspiration for new market research come from?
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking…
3 November 2013
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What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
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A new book to help people to understand insight communities
By common consent, research communities seem to have been the fastest growing new research approach over the last…
11 September 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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What are the Key Debates in Mobile Market Research?
I am involved in a new book, which we hope will be published early in 2014. As with…
6 June 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013