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Books & Reviews

Books and book reviews.

Book Review with Betty Adamou Blog Book Review with Betty Adamou Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a… 5 May 2021 Insight Interview with James Wycherley – Transforming Insight Blog Insight Interview with James Wycherley – Transforming Insight Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that… 27 February 2021 Why I’m No Longer Talking to White People About Race, by Reni Edo-Lodge Blog Why I’m No Longer Talking to White People About Race, by Reni Edo-Lodge Ray Poynter reviews Reni Edo-Lodge's book 'Why I am no longer talking to white people about race'. The… 7 September 2020 Talking to Strangers – thoughts about Malcolm Gladwell’s new book Blog Talking to Strangers – thoughts about Malcolm Gladwell’s new book Ray Poynter reviews Malcolm Gladwell's new book Talking to Strangers. Ray's recommendation is to read the book (or… 22 October 2019 Cultivating Curiosity by Evette Cordy, a book worth reading Blog Cultivating Curiosity by Evette Cordy, a book worth reading To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 19… 19 April 2018 Nabokov’s Favourite Word is Mauve – a book market researchers should read Blog Nabokov’s Favourite Word is Mauve – a book market researchers should read To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 28… 28 March 2018 ‘Attack of the 50 Foot Blockchain’ – Book Review Blog ‘Attack of the 50 Foot Blockchain’ – Book Review Post by Ray Poynter, 12 March 2018 For anybody interested in the current hype around Bitcoin, blockchain and… 12 March 2018 Do you work internationally? Read ‘The Culture Map’ by Erin Meyer Blog Do you work internationally? Read ‘The Culture Map’ by Erin Meyer I have just read The Culture Map by Erin Meyer and it has excited me more than anything… 23 April 2017 An Introduction to Market Research Tables – Request for Feedback Blog An Introduction to Market Research Tables – Request for Feedback Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in… 28 October 2016 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 MRMW in APAC – Summary by Stephen Paton Blog MRMW in APAC – Summary by Stephen Paton This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference… 9 April 2015 Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Blog Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16… 3 April 2015