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The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 The population will reach 10 billion, Hans Rosling can prove it with cardboard boxes Blog The population will reach 10 billion, Hans Rosling can prove it with cardboard boxes Like many people I am a fan of Hans Rosling’s Ted talks. He seems to bring data alive… 19 May 2015 MRMW in APAC – Summary by Stephen Paton Blog MRMW in APAC – Summary by Stephen Paton This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference… 9 April 2015 Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Blog Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16… 3 April 2015 The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 The Curve – a book you need to read Blog The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014 How do we define qualitative research in a new MR world? Blog How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 Are you an expert? Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014 Book Review: Stephen Rappaport’s The Digital Metrics Field Guide Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 Talk Like Ted – Book Review Blog Talk Like Ted – Book Review I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo,… 26 March 2014 Ask, Measure, Learn – Lutz Finger and Soumitra Dutta Blog Ask, Measure, Learn – Lutz Finger and Soumitra Dutta I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the… 7 February 2014