Futures & Trends

post image Blog Is it auto-qual, we-qual, mass-qual, or crowdsourced qual? There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example… 26 February 2013 post image Blog What people want from NewMR? At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would… 11 January 2013 post image Blog The Qualitative Deficit Market research is being deluged with new sources of data, from social media, from electronic communications, and from… 7 January 2013 post image Blog 2013 – Focusing on Asia Pacific There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can… 2 January 2013 post image Blog Social Media Research and the Trough of Disillusionment At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media… 1 December 2012 post image Blog Market Research in Japan, an Alternative Adoption Curve Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,… 29 November 2012 Blog How to run a successful MROC in Japan? Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by… 27 November 2012 post image Blog NewMR and Asia I am about half way through my current tour of Asia, I have been in Singapore and Hong… 25 November 2012 post image Blog What will Telepresence bring to Market Research? Helen Thomson has a great article in New Scientist (you’ll need to register to read it) about how… 18 November 2012 post image Blog 2012 – the year manual coding made a comeback! In 2011, at events and conferences around the world the world seemed to be on the edge of… 16 November 2012 post image Blog What do we need? Faster Research! When do we need it? NOW! Yes, it is a truism that we want better, cheaper, faster research, and that we have always wanted… 10 November 2012