Futures & Trends
Where market research and insights are heading next.
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Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
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The ITU is 100% wrong on mobile phone penetration, IMHO
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)…
29 June 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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How much should clients know about New Market Research?
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all…
31 May 2013
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Does commercial market research deserve special exemptions?
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the…
23 May 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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The Gen2 Advisors’ Social Media Analytics Report
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled…
15 May 2013
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How much of your research should be with customers?
Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are…
9 May 2013
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Feedback from the MRS Conference in London
This week’s MRS Conference in London was one of the best events I have been to in the…
22 March 2013
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Is your mobile market research ethical?
As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing…
17 March 2013
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Two disruptive ideas for a disruptive conference
This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of…
12 March 2013
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Is it a bad thing that 80% of new products fail?
Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new…
7 March 2013