Customer Experience & UX

CX, UX and customer-journey research.

CX’s Coming of Age Video & Slides CX’s Coming of Age This year marked the 21st anniversary of Pine and Gilmore’s Experience Economy, with customer experience management reaching age… 17 March 2020 Using UX Thinking to Accurately Measure Value Video & Slides Using UX Thinking to Accurately Measure Value Value – what marketing exists to deliver – is measured by consumers’ willingness-to-pay for a brand. Currently, poor… 17 March 2020 One App Instead of Lab: how to optimize mobile experience and conversions with right user testing Video & Slides One App Instead of Lab: how to optimize mobile experience and conversions with right user testing 70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically low… 17 March 2020 Move over UX and CX, here comes HX – Human Experience Video & Slides Move over UX and CX, here comes HX – Human Experience In earlier times the focus tended to be on the product and/or service. More recently the focus has… 16 March 2020 Campaign for Real Qual Event Campaign for Real Qual   Join the LinkedIn discussion about this webinar by clicking here. The event has been broadcast, the slides… 19 March 2020 Asia Pacific in Focus Event Asia Pacific in Focus This session focuses on key strands that are emerging and taking place around the Asia Pacific region. Session… 18 March 2020 CX, UX and HX Event CX, UX and HX The webinar was broadcast 16 March, click here to access the slides and recordings. Customer Experience and Usability… 16 March 2020 A Perspective on the Future of Data Collection Video & Slides A Perspective on the Future of Data Collection Sima Visa, entrepreneur, advisor, investor and host of Data Gurus podcast shares her thoughts and predictions on the… 24 May 2018 The Future of Data Collection Event The Future of Data Collection This three-webinar event looks at how market research and insights are rising to the challenges of new ways… 24 May 2018 Context is Queen Video & Slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data… 8 November 2017 What are the true unmet needs of qualitative researchers in 2017? Video & Slides What are the true unmet needs of qualitative researchers in 2017? Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify… 18 October 2017 New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017