NewMR
Sign up Donate

Industry & Community

Industry bodies, verticals and the research community.

In defence of business jargon Blog In defence of business jargon Ray Poynter discusses the merits of business jargon. 25 June 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog University of Winchester offers a Masters in Insight Management On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to… 13 June 2014 post image Blog My take on social media – Gaelle Bertrand Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle… 11 June 2014 post image Blog Dialling in to the MRIA Conference – the shape of things to come? Today I had the pleasure of taking part in a panel discussion with Lenny Murphy and Simon Chadwick,… 9 June 2014 post image Blog Forewarned is forearmed! The case for IIeX Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can… 17 May 2014 post image Blog Two Scholarships on Offer for the QRCA Annual Conference Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile… 14 May 2014 MRMW – Market Research in the Mobile World – an essential part of the mobile picture Blog MRMW – Market Research in the Mobile World – an essential part of the mobile picture I am lucky enough to be invited to take part in a wide range of market research events,… 10 May 2014 Book Review: Stephen Rappaport’s The Digital Metrics Field Guide Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 MR Agencies and the Service they give Clients Blog MR Agencies and the Service they give Clients I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science… 30 April 2014 Short-term effects do not predict long-term advertising success Blog Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014