Skills & Careers

Training, personal brand and staying current.

Market Research in the Time of VUCA Blog Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 Growth Hacking with Kristin Luck Video & Slides Growth Hacking with Kristin Luck Learn the key elements of growth hacking from Kristin Luck, one of the industry’s most successful entrepreneurs. Building… 2 March 2015 Two key challenges to measuring the ROI of social Blog Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 Growth Hacking with Kristin Luck Event Growth Hacking with Kristin Luck NewMR Webinar – register by clicking here. Friday 13, March Paris 4pm, London 3pm, New York 11am, Seattle… 13 March 2015 The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 What advice would you give to somebody entering the market research profession? Blog What advice would you give to somebody entering the market research profession? One of the questions I get asked quite often is about the advice I would give to people… 26 November 2014 The Curve – a book you need to read Blog The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014 What is market research? Blog What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance Blog Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance Since the arrival of online market research in the mid-1990s the speed of change in market research has… 20 October 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Blog AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS… 11 September 2014 ESOMAR report confirms that surveys are in decline Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014