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Skills & Careers

Training, personal brand and staying current.

Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Blog AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS… 11 September 2014 ESOMAR report confirms that surveys are in decline Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014 Most market researchers should not worry about getting into the boardroom Blog Most market researchers should not worry about getting into the boardroom One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not… 2 September 2014 Who are the top market research influencers on Twitter? Blog Who are the top market research influencers on Twitter? Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter… 19 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 My take on social media – Sue Cardwell Blog My take on social media – Sue Cardwell Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization… 13 August 2014 My take on social media – Maya Middlemiss Blog My take on social media – Maya Middlemiss Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.… 12 August 2014 My Take on Social Media – Mary Aviles Blog My Take on Social Media – Mary Aviles Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence,… 11 August 2014 post image Blog Using a Big Picture approach to understand the key trends in mobile market research During the last week I have made three separate presentations in Tokyo on the topic of the key… 28 July 2014 post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014 post image Blog University of Winchester offers a Masters in Insight Management On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to… 13 June 2014