Skills & Careers

post image Blog The Mobile Players in 2014 & Mobile MR – Navin Williams Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading… 14 January 2014 post image Blog Does this summarise mobile qual for you? As part of the book on mobile market research that Sue York, Navin Williams and I are writing… 7 January 2014 post image Blog Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Does using the #MRX tag limit the conversation? Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and… 18 December 2013 post image Blog Stand tall and if necessary ‘fake it till you make it’ For several years, when teaching presenting, I have been asking people to stand when they present and to… 15 December 2013 post image Blog Is market research really a career? Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for… 13 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or… 6 December 2013 post image Blog The Opportunities and Threats Facing Market Research – Sally Joubert Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we… 5 December 2013 post image Blog Getting the recipe (and decoration) right – Karen Schofield Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out… 2 December 2013 post image Blog Market research has a great future if it is brave enough to change – Jane Frost Posted by Jane Frost, CEO of MRS, The Market Research Society, UK.  Market research has a great future… 1 December 2013