Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]
The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from Dub. Q: Can you describe Dub for me in 140 characters? A: We enable researchers, designers and strategists to use technology to better understand […]
Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at Large on the Marketing Research Institute International’s Board of Directors. You can follow him on Twitter @jhenning. Ray Poynter argues that the […]
Guest post by Vannessa Oshima, insights professional, VP of Strategy and Insights for Coca-Cola Japan. This is about Me (Vanessa) and Caroline… we have known each other since we were kids. Both growing up in the small town of Matamata […]
One of the great things about teaching an undergraduate course in market research is that it makes you re-visit fundamental questions, such as “Why do organisations conduct customer satisfaction research?” The flippant answer would be because a) everybody else does […]
Like many people I am a fan of Hans Rosling’s Ted talks. He seems to bring data alive in a way that very few people can. He also tackles very important topics and utilises complex data to create his engaging […]
For those of you who do not follow UK news, there was an election last week in the UK and the Conservative Party managed to squeak a small majority of the seats with 37% of the votes. This has caused […]
Here is our May round up of NewMR news, containing links to some great blogs and upcoming news. NewMR Survey on Global MR and NewMR: We’ve started a programme of looking into a range of issues related to the changing […]
In order to understand more about what NewMR people think about the contribution to market research of the leading MR counties (which we have defined for this project as the ten with the largest MR spend, as reported by ESOMAR) […]
This post is an online version of the NewMR mailing from w/c 26 April – plus some extra nuggets. This week our NewMR mailing is focusing on social media, including upcoming events and social media resources. But first a couple […]
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