For those of you who do not follow UK news, there was an election last week in the UK and the Conservative Party managed to squeak a small majority of the seats with 37% of the votes. This has caused […]
Here is our May round up of NewMR news, containing links to some great blogs and upcoming news. NewMR Survey on Global MR and NewMR: We’ve started a programme of looking into a range of issues related to the changing […]
In order to understand more about what NewMR people think about the contribution to market research of the leading MR counties (which we have defined for this project as the ten with the largest MR spend, as reported by ESOMAR) […]
This post is an online version of the NewMR mailing from w/c 26 April – plus some extra nuggets. This week our NewMR mailing is focusing on social media, including upcoming events and social media resources. But first a couple […]
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from Keen as Mustard. Q: Can you describe Keen as Mustard for me in 140 characters? A: Keen as Mustard is the only […]
A guest blog by John Griffiths, talking about his exciting new project to crowdfund and launch a book looking at the early years of account planning. Judie Lannon gives me a cool look and says there was no way that […]
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President and Chief Experience Officer at MESH. Q: Can you describe MESH for me in 140 characters? A: Brand growth is driven by […]
News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will be able to reach even more people with the results and it means Lenny Murphy will be involved in steering the project […]
Over the last 20 years the understanding of what communicating market research results means has changed. It used to be something that described what the researcher delivered. Today, the focus is on what is understood and what actions result from […]
Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding and an insight?’ are two questions I am often asked. Typical definitions of insight in the context of marketing and market research […]
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