Workshops with Ray Poynter

State of the Nation for Market Research and Insights 2019 – with Ray Poynter

Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include face-to-face sessions and virtual sessions, with clients, agencies, and suppliers to the market research industry. If you are interested in the sorts of things I talk about in these sessions, you want to check our one or more of the following: A Market Research State of the Nation Review, GreenBook Predictions and Themes For Market Research & Insights in 2019, NewMR Global Prices Study – What will data, research and insights cost in 116 countries? ESOMAR RW Connect Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights, NewMR Interested in commissioning Ray to run a session for you, online or face-to-face? Click here to download an example presentation deck, with details of prices on the last page.

Caroline Frankum

5 key steps to creating a Modern Approach to Market Research

Guest Post by Caroline Frankum, 19 November 2018 Today, everything and anything is Digital. It’s a way of life that’s core to the DNA of what we think, feel, say and do. With 3.6 billion Global internet users surpassing half the world’s population in 2018, digital devices are getting better, faster and cheaper. There are now more mobile phones on the planet than there are TVs, which makes mobile a very powerful enabler of digital content, accounting for 69% of media access and 80% of social media access. Voice searches are also soaring: 2 in 5 say voice activated devices are ‘essential’ to their lives, and voice activated search has grown at exponential rates (up a whopping +3400% over the last 9 years), and are predicted to represent 50% of all searches by 2020. No surprise then that brands and businesses who are both increasingly embracing tech to make peoples’ lives easier and using digital media to revolutionize global communications in more engaging, personal and meaningful ways are the fastest growing brands in the world. But the best relationships are also a 2-way street. Good news then that many time-poor consumers want to provide brands their feedback (70% of bloggers […]

Virtual Reality Headset

Do you know how to assess innovations in market research and insights?

Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets, for example: behavioural economics, automated facial coding, neuroscience, chatbots, passive tracking, Artificial Intelligence, and of course big data. However, evaluating these new options is becoming ever harder, because there are so many of them, and because they make claims that are based on technologies that are hard for non-experts to understand. In this post, I want to share some of the techniques I use to assess innovations in market research and insight. In essence, I look at the following issues: Can it be provided by multiple suppliers? If an innovation can only be utilised via one supplier, it is much less likely to be successful, and I am much less likely to recommend it. Good innovations benefit from competition, prices come down when there is competition, and the diffusion into a market is accelerated if several solutions are available. When online surveys burst on the scene, we could use several different platforms to write the surveys, and choose between several difference panel companies for the sample – this promoted adoption, and cost reductions. Does it increase speed and/or reduce net price? In […]

AI illustration

Answers to Questions about Artificial Intelligence

Posted by Ray Poynter 13 September 2018 Note, in response to questions, I have started adding additional answers at the foot of this post – and I will be tweaking some of the existing answers. The post was first uploaded on 13 September 2018, and was most recent changes made on 18 September 2018. [Ray Poynter] One of the hottest topics around at the moment is artificial intelligence (or AI). Indeed, it has become so hot that many people are reluctant to ask simple questions in case it makes them appear out of touch. So, this article provides answers to some of those simple questions. 1) Is artificial intelligence already in use? Yes! Siri, Alexa and Google home are examples of AI. Driverless cars, the facial scanners at airport security, and Google translate are also all examples of AI. Programmatic advertising, Amazon’s ability to predict what we want, and Netflix’s analysis of viewing are all AI. One of the features of tech is that we tend to change its name once it becomes commonplace, just as the electric iron became the iron, and the smartphone is becoming the phone, we have stopped thinking of everyday AI as AI. 2) What […]

Front cover of Skills and Training Report

Market Research Skills and Training Study 2018 Report

Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research Skills and Training Study 2018 Report. You can download the full report by clicking here. Executive Summary Market research is a knowledge-based industry, its key asset is people – software comes and goes, techniques evolve, but if the future of market research is to be secured, it will be on the strength of its people to add value, and importantly, to add value that non-researchers cannot. To ensure that value-added future, market research needs to develop its people, and a key part of that process in training, to build the competence of the people who make up the research industry. However, this report suggests that too little training is happening. The authors believe that if market research and the insights profession is to prosper in the upcoming world of big data, automation, and artificial intelligence, this must change, and we will outline some of the key steps needed to achieve that. This report is based on a study conducted globally in April to June 2018, with 1108 market researchers and insight professionals, and builds on our Market Research Knowledge Benchmarking Study 2017. […]

One person in a crowd

How much training do market researchers receive, and is it enough? Sneak Peek from the NewMR Skills & Training Survey

Post by Ray Poynter and Sue York, 12 June 2018 NewMR have been running a survey looking at the training that market researchers and insight professionals are receiving. The fieldwork has now closed and we expect to produce the full report in about one month, but here is a sneak peek at some of the topline results. Boring, but important details N=1108 Fieldwork – 24 April to 1 June, 2018 Number of countries = 59 Sample source – link shared via NewMR and multiple partners (see note below) Data collection platform = Confirmit, languages used = 11 How much training are people receiving? We asked how much training people were receiving a year, and excluded the 26 people who said they were not sure. None or less than 6 hours a year 39% 6 hours to 5 days a year 43% 6 or more days a year 18% As part of writing the report we are having discussions with various people about what the right level of training is, but we think we can all agree that if market research is to be a value-added, knowledge-based profession, we can’t operate with 2-out-of-every-5 researchers receiving less than six hours training a year. […]

Alan Frost

Tribute to Alan Frost – a Market Research Pioneer

This article is by way of an acknowledgement of the pioneering work undertaken by Alan Frost in the field of market research. His work was undertaken before the days of the internet so we would like to take this opportunity to give Alan the recognition he deserves. This article has four authors, Ray Poynter, Elaine Bowyer, Michael Davis and Graham Croome (and special thanks to Graham for organising this tribute). Ray Poynter This article is to highlight and remember a great innovator, who because his time was before the internet, runs the risk of being unjustly forgotten. Alan Frost studied psychology at Liverpool University in the late 50’s and realised that the great leaps that were being made in psychology could be applied commercially in the rapidly expanding world of market research. From the outset Alan was an innovator, applying Kelly repertory grids, cluster analysis (accessing shared time on bureaux offering computer mainframe access), and gamification approaches to attribute elicitation. I started working with Alan Frost in 1978, when he became one of the first in the UK to buy and use an Apple II computer – I continued working with Alan until he retired due to ill heath in […]