Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back to at least the 1920s, but was popularised in the 1950s by William Burroughs (the beat writer and artist). More recently pop […]
I hear lots of people saying they are doing mobile research properly, but when I look at what many of them are doing, it falls well short of what I think is acceptable, and incredibly short of what we should […]
Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference in London) that surveys would have disappeared in 20 years (i.e. by 2030). This prediction was put into wider circulation when I clarified […]
In this post I am sharing the summary and two key charts. The eight-page version of the results can be downloaded. Summary The top four things that I want to share about the use of statistics and statistical tools are: […]
At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about the stats commonly used in market research. [Note, since August has finished, the survey is now closed. We will be posting the […]
A couple of weeks ago I was at a conference in Lisbon and spent five days listening to some very smart people share some really valuable information (see my summary of new findings in mobile market research). However, many of […]
For a few years there have been relatively few new findings about mobile market research. We have seen the share of online surveys completed via mobile increasing and we have seen the number of mobile only studies (studies that require […]
Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment is the word ‘Agile’. However, there is not a lot of clarity about what exactly it means and how it should best […]
Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that in 2006 the USA accounted for 34% of all market research. By 2015, the USA accounted for 45%. By contrast, many other […]
Posted by Ray Poynter, 22 April 2017 I often hear people grumble that researchers, marketers and insights professionals have forgotten (or have never learned) the ‘scientific method’. However, there is usually very little discussion about what the scientific method is […]
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