In defence of business jargon
Ray Poynter discusses the merits of business jargon.
The McGurk effect and why it matters to market researchers
We like to think of ourselves as rational creatures and we like to think we can trust our ears. However, watch the video below and be ready to change your mind. The Mckurk effect , the understanding of which dates […]
Asking the wrong questions gives you the wrong answers!
A very large part of market research is based on asking people questions, for example in surveys, focus groups, depth interviews, and online discussions. In general, people are very willing to answer our questions, but the problem is that they […]
When and why does the wrong sample give you the right answer?
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample because of one or more of the following: They miss people who don’t have access to the internet. They miss people who […]
My take on Social Media – Kristin Luck
Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of the other posts in this series. After spending my childhood on a farm in rural Oregon without television or even a touch […]
My take on social media – Peter Harris
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to see a list of the other posts in this series. I am not sure when it started but social media has completely […]
Forewarned is forearmed! The case for IIeX
Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can attend one of the IIeX events (in Europe, North America, Latin America, and the Southern Hemisphere) I strongly recommend it. Business is […]
Two Scholarships on Offer for the QRCA Annual Conference
Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile by clicking here. The QRCA Global Outreach Scholarship is a wonderful opportunity for qualitative researchers outside the US, UK and Canada to […]
MRMW – Market Research in the Mobile World – an essential part of the mobile picture
I am lucky enough to be invited to take part in a wide range of market research events, including those organised by the trade bodies, by specialist conference groups, and by innovators. For many years many market research conferences had […]
Book Review: Stephen Rappaport’s The Digital Metrics Field Guide
One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his new book ‘The Digital Metrics Field Guide’ was announced, and even more delighted to get a copy to review. The book has […]