In this post, I want to highlight one way that ChatGPT can help you be more efficient. In this example, I have taken a Focus Group Transcript from a published study and used ChatGPT to help speed up my analysis.
Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one of our main reasons for being – to encourage researchers to think and talk about research and how to move our methods, […]
Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting and story creation we will update this page and tell you how to get a copy of the final report and provide […]
The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in their UK office. Qualitative research has been around for many decades now, and despite the growing plethora of online tools, many techniques have […]
The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in their Berlin office. We live in unsettled times – Brexit, Trump, opinions polarising and splintering… more and more aspects of life seem […]
I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]
As a service to startups, NewMR has offered to post a single announcement from new startups to help people hear about them. You can read more about the scheme here. The post below was written by the company. NewMR does not […]
[Sorry, this is a really long post, but I have been asked several times to explain the key differences between qual and quant. Here is my attempt to do that, but I would really appreciate comments from others.] Quite often […]
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find and communicate the insight that everybody is talking about? These six tips on how to find and communicate the insight are drawn […]
Here are six tips for using mobile market research. All six are drawn from the workshops I will be holding across the USA in October with Roddy Knowles and Maria Domoslawska from Research Now. To find out more about the […]
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