Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
ESOMAR Council Feedback 7 and 8 May 2019
Find out what the ESOMAR Council does and what the latest updates are in this post about the May 7 & 8 Council Meeting.
Should you use algorithms to recruit people for Qual depths and groups?
Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea.
Do you want to present at a #NewMR Webinar?
Do you want to present at a #NewMR webinar? Here is your chance to suggest a session.
An awesome way to motivate sales teams
Guest post by Further’s Barney Larkin looks at how a US Insurer used an insight community to research and motivate their sales team.
Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
ESOMAR Council Update April 2019
ESOAMR’s oversight and strategic planning is centred on the ESOMAR Council. Here is an update and what is happening at ESOMAR.
Challenging Research Thinking and New Thinking
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.
Interview with Elaine Rodrigo, Chief Strategy & Insights Officer Danone
Ray Poynter interviews Elaine Rodrigo, Chief Strategy & Insights Officer Danone. Hear about ‘The Future of Client Insights’.
New Approaches to Data Collection
We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.