Reviewing My Predictions for 2016, 2017 and 2018
In this post Ray Poynter reviews the predictions he made for 2016, 2017, and 2018 – drawing conclusions about themes and the frailties of predicting.
GreenBook Gathers 30 Predictions about Insights in 2019
Lenny Murphy and GreebBook have gathered predictions for 2019 from 30 well-known market research and insight commentators. From this post you can access the original post (with the 30 predictions), and Ray Poynter’s brief summary.
AI will be transformative for market research – Mike Stevens
Read about and access Mike Steven’s webinar on how AI is going to change market research and the role of market researchers. Find out about the 5 ways AI is changing market research and 5 ways AI will impact researchers.
Immersive, conversational and experiential: Market research predictions for 2019
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: ‘Ambivalence to the big, and an interest in the small’, ‘The rise of conversational technology’, ‘A reimagining of the research experience’ & ‘Seeking the holy grail: the marriage of emotions, behaviors and context’.
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor’s Mr Takahashi issues a challenge to market research agencies to propose new models for doing business. The world is changing, are you ready for it?
AI is the future, but what is happening in market research right now?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is based on a survey, interviews with industry leaders, desk research and our own experience.
ESOMAR Council Report December 2018
In October I was elected to be a member of the ESOMAR Council for a period of two years. This week saw the first meeting of the new mandate, a meeting that was also the last meeting of the previous […]
The Insight Revolution: Question Everything – by Andrew Grenville – Book Review
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is a ‘must read’ book for you. This relatively short book is based on interviews with leading figures from the industry and highlights the […]
5 key steps to creating a Modern Approach to Market Research
Guest Post by Caroline Frankum, 19 November 2018 Today, everything and anything is Digital. It’s a way of life that’s core to the DNA of what we think, feel, say and do. With 3.6 billion Global internet users surpassing half […]
Do you know how to assess innovations in market research and insights?
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets, for example: behavioural economics, automated facial coding, neuroscience, chatbots, passive tracking, Artificial Intelligence, and of course big data. However, evaluating these new […]