Hints for Building a Personal Brand
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 31 January 2018 On Friday, 9 February 2018, Sue York and I are presented a webinar on how to build a personal […]
We Love Starting a Conversation
Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one of our main reasons for being – to encourage researchers to think and talk about research and how to move our methods, […]
How to pick a market research approach?
To read the Japanese version of this post (from Mr Ryota Sano) click here. For most business needs there are several good ways to find a market research approach. The table below sets out some thoughts about the most widely […]
To lose one may be regarded as a misfortune, to lose two looks like carelessness!
‘To lose one may be regarded as a misfortune, to lose two looks like carelessness.’ From time to time, you will hear this useful phrase. Here are some notes about what it means, where it comes from, and key facts […]
Market Research Knowledge Benchmarking Study 2017
In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a report. This post reproduces the Executive Summary and the start of the main section. At the bottom of this post, we will […]
Hints for Presenting at International Conference
Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event – I strongly recommend it for next year. Although most of the presentations were great, there were occasional reminders about things that presenters […]
Is it time for market research to ditch the ritual of the Null Hypothesis?
From time to time, I am asked to write some notes (or teach a section) on hypothesis testing. Each time I do this, I am reminded how little the theory of hypothesis testing has to do with modern, commercial market […]
What can market researchers learn from Hokusai and the Great Wave?
To read the Japanese version of this post (from Mr Ryota Sano) click here. Many of us from outside Japan are familiar with Hokusai’s picture the Great Wave, but I suspect that I am not alone in being less familiar […]
Ray Poynter’s presentation at JMRA Annual Conference 2017
This week, Ray Poynter was the opening keynote speaker at the JMRA (Japanese Market Research Association) Annual Conference in Tokyo. Ray’s topic was ‘Where next, and how do we get there?’ The four final points, the big picture, that Ray […]
The State of the Global MR Industry
AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its members’ magazine, Research News. In the article, Ray sets out his perception of the global picture for market research. If you are […]