Posted by Ray Poynter, 11 January 2017 The researcher and author Philip Tetlock has been researching predictions since the 1980s and has concluded that most predictions fail, that most experts do worse than a chimp with pin (i.e. worse than […]
I have just published Five Market Research Trends for 2017, covering issues that I think will be important over the next year. So, it seemed only fair to look back to this time last year to see how my previous […]
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event. If you want to expand your knowledge of the theory and application of BE then you might find these presentations useful. Stephen […]
OK, let’s start with a clarification, when I say taking over the world, I mean they seem to be everywhere (like Starbucks or Uber) not that they have become masters of the world (as in War of the Worlds or […]
Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in market research. The main reason being that there is almost no academic justification for the way we market researchers use tables. We […]
Last week I had was invited to have a play with the 1Q.com system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like […]
For me the concept of the driverless car exists in my mind as two contradictory elements. Firstly, it exists in my science fiction loving mind, as a key element, along with jetpacks, hover cars, and everybody being slim enough to […]
Discussion by Ray Poynter in September 2016 of ESOMAR’s thoughts about 3-year terms for members of Council
There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is […]
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.