Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it by clicking here. Back in May GreenBook and NewMR set a challenge to the research industry to show how social media […]
This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by TNS. At the bottom of this post is a link to the other posts in the series. […]
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by Susan Bell Research. At the bottom of this post is a link to the other posts in […]
Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana Corporation. He is founding chair of the Text Analytics Summit (2005-13), the Sentiment Analysis Symposium (next event July 15-16, 2015 in New […]
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
Guest post from Paul Hudson of FlexMR. Paul Hudson, CEO & Founder of FlexMR, a research agency based in the UK. Paul has over eight years of market research experience. A regular guest speaker at AQR and ICG events, Paul is […]
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]
The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from Dub. Q: Can you describe Dub for me in 140 characters? A: We enable researchers, designers and strategists to use technology to better understand […]
Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at Large on the Marketing Research Institute International’s Board of Directors. You can follow him on Twitter @jhenning. Ray Poynter argues that the […]
Guest post by Vannessa Oshima, insights professional, VP of Strategy and Insights for Coca-Cola Japan. This is about Me (Vanessa) and Caroline… we have known each other since we were kids. Both growing up in the small town of Matamata […]
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.