Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher as brave? We are not firefighters, soldiers, or disaster relief workers. Yet, market researchers are performing acts of bravery that also deserve […]
Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research and it is also an open invitation for people and organisations to take part. Objective To examine and highlight the benefits that […]
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
VUCA is a term that we are going here a lot over the next few years, it is a term that goes to the heart of paradigm shifts in the world that require changes in how we deal with our […]
In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be. This generated a great debate with 64 comments to date. This post is a review of the comments and some thoughts about […]
Imagine that we’re looking at the sales data for 1000 new products launched in the last two years in the snack food market. Let’s assume that 100 of them have been market successes, and 900 have to some extent failed. […]
“Growth hacking” is a new term for most in the marketing measurement space but a long held practice among the best marketers and product managers in Silicon Valley. Although market researchers today are awash with data, we rarely use it […]
Most people seem to accept that about one-third of people who take online surveys are attempting to do so using a mobile device, mostly smartphones, tablets, and phablets. Consequently, the market research industry has started talking about the need to […]
Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been a healthy debate between those who ‘believe’ that there are a host of influencers living amongst us, and those who believe that […]
Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]
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