Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more […]
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his […]
Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to a specific beacon, which in turn allows locations (e.g. a Starbucks) to know that somebody is in their store, which allows a […]
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization for business success. Sue has 10 years of experience in the consumer insight field across several countries. She now lives in Auckland, […]
Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment. Click here to see a list of the other posts in this series. If you would like to contribute a post to […]
Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence, trends analysis, market research, product management, content management and now social media listening. Click here to see a list of the other […]
Yesterday I was the closing keynote at the MRSS Asia Research Conference in Singapore, and I think it was probably the best one day event I have been to this year. The programme was strong all the way through and […]
Guest blog by Tara Lyons – her take on Social Media.
During the last week I have made three separate presentations in Tokyo on the topic of the key trends in mobile market research and I have found that creating a big picture has helped get my message across. I use […]
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