In defence of business jargon
Ray Poynter discusses the merits of business jargon.
The McGurk effect and why it matters to market researchers
We like to think of ourselves as rational creatures and we like to think we can trust our ears. However, watch the video below and be ready to change your mind. The Mckurk effect , the understanding of which dates […]
Asking the wrong questions gives you the wrong answers!
A very large part of market research is based on asking people questions, for example in surveys, focus groups, depth interviews, and online discussions. In general, people are very willing to answer our questions, but the problem is that they […]
When and why does the wrong sample give you the right answer?
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample because of one or more of the following: They miss people who don’t have access to the internet. They miss people who […]
University of Winchester offers a Masters in Insight Management
On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to make it a recognised professions – click here to access the slides and recording. One of those initiatives is the creation of […]
My take on social media – Gaelle Bertrand
Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle contributed to the #IPASocialWorks ‘Measuring Not Counting’ project – and is slightly different to most of the other posts in this series […]
Dialling in to the MRIA Conference – the shape of things to come?
Today I had the pleasure of taking part in a panel discussion with Lenny Murphy and Simon Chadwick, ably chaired by P&G’s Greg Rogers, as part of the Canadian MRIA’s annual Conference in Saskatoon. Only one of us, Greg, was […]
My take on Social Media – Kristin Luck
Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of the other posts in this series. After spending my childhood on a farm in rural Oregon without television or even a touch […]
What’s your take on social media?
We at NewMR are keen to hear the different ways that market researchers approach social media. We are interested in the private use, the brand building use, and the research use. We have invited a variety of people to share […]
My take on social media – Sue Bell
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the other posts in this series. Over the last few months, we have been conducting a bit of an experiment (using the term […]