Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has been in the interest in influence marketing, with books such as “The Influentials: One American in Ten Tells the Other Nine How […]
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile, and Opinion Polling. This post is a shout out to crowd source the key questions for Opinion Polling. What do you think […]
Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and I wanted to share my thoughts about this useful book. In the title to my post I say it is two books […]
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people have been saying mobile is the next big thing for over 15 years, even in the days when that meant SMS, or […]
Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of interest. This week I asked “In 3 years, what % of adults will have a mobile phone, how many will be smartphones, […]
As part of the book on Mobile Market Research that we are working on we are including some tips on how to stay up to date in terms of mobile market research. Here is the list we have at the […]
When I talk to research users, one of the most common themes I hear is dissatisfaction with customer satisfaction research (and its new expansion into customer experience). Key problems appear to be: It tends to be based on people’s memory […]
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading expert of mobile market research and has been posting his forecasts for a few years and kindly shared his 2014 forecast with […]
Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been lower. Problems include: the recent news that some of Google’s activities have been ruled illegal by four countries (France, Netherlands, Germany, and […]
As part of the book on mobile market research that Sue York, Navin Williams and I are writing we need to give an overview of mobile qual, before going into depth. Do you think the image below helps? Thoughts? What […]
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