As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing research for the University of Georgia’s Principles of Marketing Research course. As the materials are developing, I am posting some of the […]
This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of new topics, each talking about how the non-research world will impact the cosy world of market research. If you can make it […]
Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new product launches fail. This sort of statistic occurs in marketing discussions on a regular basis, with varying definitions of failing and various […]
Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s Principles of Marketing Research course (under the guiding eye of Reg Baker) – click here to read more. As part of that […]
There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example is where smartphones are used to facilitate people capturing slices of their own lives, in pictures, videos, and comments. Another example was […]
I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that the monthly magazine has gone entirely online). Although my bit of the article will be very small (if used at all) the […]
I have just finished running several training sessions on quant research, social media, statistics and presenting and I received several requests for recommended further reading, so here are a few of my favourite blogs. The Survey Geek – Reg Baker. […]
I am just about to submit my paper to ESOMAR on research communities in Asia Pacific, and I would love to bounce my key points off the NewMR crowd. Globally it looks as though about 50% of researchers interested in […]
I spent Wednesday last week chairing the first day of the MRMW conference in Kuala Lumpur, a well-attended event with participants and contributors from around the globe. The conference highlighted a number of key trends about mobile market research (MMR), […]
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
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