Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking, Fast and Slow and Daniel Ariely’s Predictably Irrational. Market researchers have recognised that the issues raised by Behavioural Economics (often referred to […]
This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of new topics, each talking about how the non-research world will impact the cosy world of market research. If you can make it […]
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
Market research is being deluged with new sources of data, from social media, from electronic communications, and from research communities. Whilst some of this information is suitable for quantitative analysis, large parts of it are unstructured, for example tweets, posts, […]
There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can join an interesting example in the #NewMR Linked group). In my opinion (and the opinion of plenty of other people too), 2013 […]
At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media research is at the moment and where it is going next. As part of that presentation I will be exploring why I […]
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by the JMA and one by JMRX – sponsored by GMO Research) and a client meeting, and one specific question arose at all […]
I am about half way through my current tour of Asia, I have been in Singapore and Hong Kong and fly to Tokyo tonight. During my time here I have split my time between events and one-on-one meetings with clients […]
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