Advances in Quant


19 September, 2012

This event was sponsored by Affinnova, please click on their banner to learn more about them.

The slides and recordings from this event are available here.

Download the full programme here.

This event had 2 sessions:

Session 1
Sydney 2:00 pm to 4:00 pm
Session 2
London 3:00 pm to 5:30 pm
Presentations Presentations
Doing More with Less: Getting Greater Value from Mobile Quant
Michael Sosnowski, TRC Market Research
The ‘science’ of creating good graphs
Tim Bock, Q Research Software
People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity
Steve Nutall, Colmar Brunton
Contextual surveys – going asynchronous for more context
Bas de Luij, InSites Consulting
Scales in online surveys – An updated set of best practices
Ray Poynter, Vision Critical University
Taking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option
Kevin D. Karty PhD, Affinnova
Common Method Variance – A threat to Quality of data
Mavi Glinoga PhD
Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity
Jane Tang, Vision Critical
When is less more? An MBC application
Jeroen Hardon & Paolo Cordella, SKIM