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AI & Innovation

Frontier models, agents and what they mean for insights teams.

The Future of Market Research and Insights Event The Future of Market Research and Insights Join us as we explore where market research and insight are going next, with cutting-edge presentations from clients,… 19 March 2018 Futuring Friday – Festival of NewMR 2018 Video & Slides Futuring Friday – Festival of NewMR 2018 Gregg Archibald, Melanie Courtright, Kristin Luck and Ray Poynter discuss: What will be hot in 2018? What surprises… 10 February 2018 Why does my son like hiding under his bed? Finding the creative power of weak signals in social data. Video & Slides Why does my son like hiding under his bed? Finding the creative power of weak signals in social data. For most brands, when it comes to social data, our eyes are focused on our own reflection. We… 8 February 2018 What’s New In VR Research – And What’s Not Video & Slides What’s New In VR Research – And What’s Not Everyone is talking about virtual reality, but very few of us are doing it, and fewer still are… 8 February 2018 Better by mistake – igniting the innovation journey in organisations Video & Slides Better by mistake – igniting the innovation journey in organisations We have been working with several clients who are incumbents in their category. They often confront a stagnating… 6 February 2018 When to DIY Your Sample Buy and Why Video & Slides When to DIY Your Sample Buy and Why Around every corner is a new DIY sample buying solution. With this proliferation of tools one would think… 5 February 2018 Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms. Video & Slides Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms. Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others… 5 February 2018 What are the emerging technologies in market research? Where should your focus be over the next two years? Video & Slides What are the emerging technologies in market research? Where should your focus be over the next two years? Ray shares his findings, conclusions and recommendations about the state of emerging technologies in market research, based on… 5 February 2018 Hints for Building a Personal Brand Blog Hints for Building a Personal Brand To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter,… 31 January 2018 Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing Video & Slides Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing Industry growth strategy guru Kristin Luck maps easy to implement field tested methods, supported by research from Greenbook,… 13 December 2017 Futuring Friday Event Futuring Friday Return to the Main Festival Page.     Lenny Murphy Kristin Luck Melanie Courtright Ray Poynter Join us… 9 February 2018 EMEA Thursday Event EMEA Thursday Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son… 8 February 2018