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Industry & Community

Industry bodies, verticals and the research community.

Listening to talk about Beacons Blog Listening to talk about Beacons The social media research contribution from empirica takes a slightly different angle from most of the other reports… 27 July 2015 Who else is talking about market research? Blog Who else is talking about market research? The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You… 23 July 2015 Market Research, not a hot topic in Social Media Blog Market Research, not a hot topic in Social Media The fourth contribution to the GreenBook/NewMR Collaborative review of social media research comes from Andrew Jeavons at Mass… 21 July 2015 Results of the GreenBook/NewMR Social Media Research Challenge Blog Results of the GreenBook/NewMR Social Media Research Challenge Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it… 15 July 2015 Celina Burnett – How to measure the ROI of campaigns Video & Slides Celina Burnett – How to measure the ROI of campaigns Celina Burnett of Gain Theory gives a NewMR Lecture/Introduction to how to measure the ROI of campaigns. 15 July 2015 Social Media Research Reveals Market Research Concerns Blog Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Blog Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 Life on the Cutting Edge of NewMR Event Life on the Cutting Edge of NewMR Webinar, Tuesday 22 September, 2015 2 Sessions Americas (North, South, and Central) 10am Seattle (midday Chicago, 1pm New… 22 September 2015 Measuring not Counting – Fran Cassidy Video & Slides Measuring not Counting – Fran Cassidy The #IPASOCIALWORKS project has been working for the last two years to establish best practices in how to… 15 May 2015 Should opinions polls be banned in the run up to elections? Blog Should opinions polls be banned in the run up to elections? For those of you who do not follow UK news, there was an election last week in the… 12 May 2015 What do NewMR people think about the leading MR countries? Blog What do NewMR people think about the leading MR countries? In order to understand more about what NewMR people think about the contribution to market research of the… 4 May 2015