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Industry & Community

Industry bodies, verticals and the research community.

What’s special about Keen as Mustard? Blog What’s special about Keen as Mustard? The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from… 29 April 2015 What’s special about MESH, the Experience Agency? Blog What’s special about MESH, the Experience Agency? The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President… 20 April 2015 What does communicating results mean? Blog What does communicating results mean? Over the last 20 years the understanding of what communicating market research results means has changed. It used… 12 April 2015 MRMW in APAC – Summary by Stephen Paton Blog MRMW in APAC – Summary by Stephen Paton This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference… 9 April 2015 Why did the penny-farthing have a large front wheel – Illustrating insight from data Blog Why did the penny-farthing have a large front wheel – Illustrating insight from data Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding… 6 April 2015 Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Blog Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16… 3 April 2015 Brave Researchers? Help us to celebrate their stories. Blog Brave Researchers? Help us to celebrate their stories. Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher… 1 April 2015 Marketing Research or Market Research? A unhelpful distinction Blog Marketing Research or Market Research? A unhelpful distinction Once again I have heard of somebody claiming that there is a useful difference between the terms marketing… 23 March 2015 Measuring not Counting – Evaluating Social Campaigns Event Measuring not Counting – Evaluating Social Campaigns Click here to register. NewMR Webinar with Fran Cassidy Friday 15 May, 11am London time (which is midday… 15 May 2015 Market Research in the Time of VUCA Blog Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 What are the key MR Buzzwords for 2015? Blog What are the key MR Buzzwords for 2015? In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.… 14 March 2015 The problem of survivor bias in marketing and market research Blog The problem of survivor bias in marketing and market research Imagine that we’re looking at the sales data for 1000 new products launched in the last two years… 10 March 2015