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Industry & Community

Industry bodies, verticals and the research community.

How to Measure the ROI of Campaigns Event How to Measure the ROI of Campaigns NewMR Webinar Wednesday, 15 July, 2015 The slides and recording of this broadcast are available from Play Again.… 15 July 2015 Looking for followers may be more predictive than looking for leaders Blog Looking for followers may be more predictive than looking for leaders Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been… 26 February 2015 Two key challenges to measuring the ROI of social Blog Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 Why might a business reject something that is both better and cheaper? (The better tyre example) Blog Why might a business reject something that is both better and cheaper? (The better tyre example) I was talking to a company that had a service that was both better and cheaper than the… 29 January 2015 What can the painter Turner teach market researchers? Blog What can the painter Turner teach market researchers? Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London… 17 January 2015 When you sponsor an event you do not buy the right to bore or offend the audience! Blog When you sponsor an event you do not buy the right to bore or offend the audience! At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as… 13 December 2014 2014 in Review, 2015 in anticipation – Panel Discussion with Lenny Murphy, Ray Poynter, & Guests Video & Slides 2014 in Review, 2015 in anticipation – Panel Discussion with Lenny Murphy, Ray Poynter, & Guests 6 December 2014 Kicking Up a Commotion: How Emotion Always Wins in Communication Video & Slides Kicking Up a Commotion: How Emotion Always Wins in Communication 2 December 2014 Behind Your Back: What research participants really think about researchers Video & Slides Behind Your Back: What research participants really think about researchers 28 November 2014 The Curve – a book you need to read Blog The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014 Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance Blog Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance Since the arrival of online market research in the mid-1990s the speed of change in market research has… 20 October 2014 #GenY writes about #GenY Blog #GenY writes about #GenY Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,… 17 October 2014