Post by Ray Poynter, 12 March 2018 For anybody interested in the current hype around Bitcoin, blockchain and smart contracts, I would recommend reading David Gerard’s book ‘Attack of the 50 Foot Blockchain’ (many thanks to Richard Young for recommending […]
Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people who are shouting about how important blockchain (and or cryptocurrencies like Bitcoin) are going to be for market research? In November 2017 […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 21 February 2018 I have just been reading an interesting HBR article (Rob Cross et el, Collaborative Overload, first published in 2016) […]
‘To lose one may be regarded as a misfortune, to lose two looks like carelessness.’ From time to time, you will hear this useful phrase. Here are some notes about what it means, where it comes from, and key facts […]
In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a report. This post reproduces the Executive Summary and the start of the main section. At the bottom of this post, we will […]
Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event – I strongly recommend it for next year. Although most of the presentations were great, there were occasional reminders about things that presenters […]
From time to time, I am asked to write some notes (or teach a section) on hypothesis testing. Each time I do this, I am reminded how little the theory of hypothesis testing has to do with modern, commercial market […]
This week, Ray Poynter was the opening keynote speaker at the JMRA (Japanese Market Research Association) Annual Conference in Tokyo. Ray’s topic was ‘Where next, and how do we get there?’ The four final points, the big picture, that Ray […]
AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its members’ magazine, Research News. In the article, Ray sets out his perception of the global picture for market research. If you are […]
Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting and story creation we will update this page and tell you how to get a copy of the final report and provide […]
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