Five Market Research Trends for 2017
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
The key areas of innovation in Market Research in 2017?
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the structure together and will be issuing a call for speakers and contributions shortly. For the last few years IIeX has been at […]
MRMW Kuala Lumpur – Stephen Paton reports
This is a guest post by Stephen Paton who attended (and spoke at) the recent MRMW APAC conference in Kuala Lumpur. Wow that was quick! It seems like the work year was just beginning and here we are with conferences under […]
5 things researchers should do in 2016
Last week, I shared my 5 top tips for things I think market researchers should do in 2016, as my closing keynote at IIeX Amsterdam. These tips were both a response to the ideas presented at the IIeX Conference and […]
My Predictions for 2016
Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016. 1) Bigger Legal Problems for Google and Facebook This year has shown an escalation in problems for Google, […]
6 Tips for Mobile Market Research – from the No Nonsense Tour
Here are six tips for using mobile market research. All six are drawn from the workshops I will be holding across the USA in October with Roddy Knowles and Maria Domoslawska from Research Now. To find out more about the […]
Why the GRIT Survey is useful, and why you should take part
The link to the latest GRIT survey is available (click here to take it) and I encourage you to take part. The survey has been updated and should last less than 15 minutes. NewMR has been involved in the GRIT […]
Improving Insight Skills, Status, and Impact
I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]
Listening to talk about Beacons
The social media research contribution from empirica takes a slightly different angle from most of the other reports in the GreenBook / NewMR collaborative review of the benefits of social media research. Rather than researching market research as a whole, […]
The world is changing, so market research must change too
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]