Virtual Reality Headset

Do you know how to assess innovations in market research and insights?

Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets, for example: behavioural economics, automated facial coding, neuroscience, chatbots, passive tracking, Artificial Intelligence, and of course big data. However, evaluating these new […]

Marina Bay Sands

What does digital disruption mean for APAC in 2018?

Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place in Singapore on 27 & 28 June 2018. Among the sessions I am particularly looking forward to are: • Driving micro moments […]

Chart of device usage

Useful summary of mobile device usage in the USA

Posted by Ray Poynter, 3 April 2018 A recent Pew Report (Mobile Fact Sheet – 5 February, 2018) shared some great data on the devices the US population are using. The topline numbers show that by early 2018, 95% of […]

Stormy sky

When will surveys disappear? (2017 update)

Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference in London) that surveys would have disappeared in 20 years (i.e. by 2030). This prediction was put into wider circulation when I clarified […]

104 Facts You Don’t Know About Mobile Marketing

Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful infographic about Mobile Marketing, click on the image to see all 104 facts. 5 Expert Tips on Maximizing your Mobile Marketing Strategy […]

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Major update on mobile market research

For a few years there have been relatively few new findings about mobile market research. We have seen the share of online surveys completed via mobile increasing and we have seen the number of mobile only studies (studies that require […]

Rooster Happy New Year

Asia Pacific Predictions for 2017

The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]

Image of Hong Kong

What can the Asia Pacific Region teach the MR world?

I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]