This article is by way of an acknowledgement of the pioneering work undertaken by Alan Frost in the field of market research. His work was undertaken before the days of the internet so we would like to take this opportunity […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 6 April 2018 Last week I was asked about the difference between customer focused and customer centric. For many people, these two terms […]
Post by Sue York, 2 March, 2018 NewMR & Women in Research (WIRe) & Annie Pettit (@LoveStats) are joining forces in 2018 to promote the celebration of International Women’s Day on 8 March. Inspired by the International Women’s Day theme […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 31 January 2018 On Friday, 9 February 2018, Sue York and I are presented a webinar on how to build a personal […]
Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one of our main reasons for being – to encourage researchers to think and talk about research and how to move our methods, […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. For most business needs there are several good ways to find a market research approach. The table below sets out some thoughts about the most widely […]
‘To lose one may be regarded as a misfortune, to lose two looks like carelessness.’ From time to time, you will hear this useful phrase. Here are some notes about what it means, where it comes from, and key facts […]
In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a report. This post reproduces the Executive Summary and the start of the main section. At the bottom of this post, we will […]
Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event – I strongly recommend it for next year. Although most of the presentations were great, there were occasional reminders about things that presenters […]
Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back to at least the 1920s, but was popularised in the 1950s by William Burroughs (the beat writer and artist). More recently pop […]
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