Why you need to make (most) research faster and easier
Ray Poynter, November 2020 explains why the top two priorities for most research projects as Faster and Easier.
Meeting of ESOMAR Council 28 October
Ray Poynter reports on the October 2020 meeting of the ESOMAR Council. Of particular interest is Value Proposition thinking about Communities of Interest.
What is the difference between Qual and Quant?
Ray Poynter, 25 Oct 2020
What is the difference between qual and quant? Read Ray’s explanation, of why they are different and what the difference is.
Suppliers can and should write their own research briefs
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.
Sort information meaningfully before presenting it
Too many presentation display the information in the same sequence that questions were asked in the questionnaire. In this post Ray Poynter illustrates what should happen.
Five Myths About the Crisis and the Insights and Market Research Ecosystem
Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
Meeting of ESOMAR Council 10 September
Ray Poynter gives a report on the latest meeting of the ESOMAR Council, the pre AGM and Congress meeting.
Why I’m No Longer Talking to White People About Race, by Reni Edo-Lodge
Ray Poynter reviews Reni Edo-Lodge’s book ‘Why I am no longer talking to white people about race’. The review looks at the book from both a general and researcher’s point of view.
Why isn’t there more Qual Research?
When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.
Good technology is mostly unseen
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.